Press &
Partnerships.
Always El Salvador is the fastest-growing travel and lifestyle publication in El Salvador. This kit contains everything partners, press, and advertisers need.
300K
Target Followers
In 6 months
6
Content Pillars
Nostalgia to local voices
7–10
Weekly Output
Reels + carousels + stories
4
Team Size
Creator, editor, CM, partnerships
Growth Strategy.
Phase 015K – 10K
Month 1–2
Daily posting · Find 2–3 winning formats · Establish production pipeline
Phase 0240K – 80K
Month 3–4
Double winners · Hotel/tourism partnerships · Paid boost begins
Phase 03150K – 300K
Month 5–6
Press/influencer collabs · Flagship format to viral
Key Metrics.
| Metric | Why It Matters |
|---|---|
| Retention / Watch Time | #1 algorithm signal in 2026 — beats likes |
| Saves & Shares | Indicates real value; reaches non-follower audiences |
| New Followers per Reel | Measures which formats actually convert |
| 1st Hour Comments | Speed of community response = reputation signal |
| Non-Follower Reach % | Content reaching new audiences |
Content Pillars.
NostalgiaEmotional hook
POV de viajeroImmersive
City guidesSaveable
FoodHigh engagement
Adventure & WellnessAspirational
Local VoicesAuthenticity
Publishing Cadence.
Reels
4–5 / week
Primary growth engine. Hook in first 3 seconds.
Carousels
2–3 / week
Retention + saves. Guides, lists, price breakdowns.
Stories
Daily
Keeps existing followers active. Behind the scenes.
Partner with us.
Hotels, restaurants, tour operators, airlines — let's create content together.